Forever 21: 4 Reasons it Failed & Filed for Bankruptcy
Indigo 9 Digital
FEBRUARY 28, 2023
By Tricia McKinnon Forever 21 used to be top of mind for teens and twenty somethings but then things slowly began to change. Shein is vertically integrated allowing it to go from design to shipping in as little as three days. By 2018 Forever 21’s online sales were only 16% of total sales. and ultimately profitability.
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